DSR of the Year

The Dealer Sales Rep of the Year award recognizes the best of the best in customer service and sales.

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Click here for a list of past winners.


Leveraging a world-class work ethic, well-rounded sense of humor and sharp eye for detail, Troy Jacobsen continues to help propel his customers and company to new heights.

A few things about Jason Sem, FE&S’ 2014 DSR of the Year and a nearly 10-year veteran of R.W. Smith & Co.: The past 8 years running he’s won a trip to Europe because of his outstanding sales figures. Sem grossed $1.3 million last year and projects $1.5 million or more for this year. He married his wife, Carrie, 10 years ago this September overlooking the ocean in a beautiful park in Carmel, Calif. After a chance meeting on the street, the duo rekindled what was a brief college romance 10 years after the fact. The Marin County native admits he can’t swim well but loves the ocean and has even been abalone diving. While he can rock the nice pants, shirt and tie, and black-rimmed glasses each day, the blonde fauxhawk offers a look at the real Sem — a fan of metal bands and the Beastie Boys. His baby face shows 43 is the new 20.

For some, doing what you say and saying what you do might seem like a quaint trait from bygone days. But, as our editor learned during a fast-paced day with one of the foodservice industry's hardest-working dealer sales reps, this approach can still serve as a foundation for success today.

Getting ahead in New York's fast-paced restaurant scene requires more than just an ability to hit the ground running and stay running. As our editor learned while spending the day with one of the foodservice industry's youngest and most accomplished dealer sales reps, providing service and value on the customers' terms is a must.

Scott Taylor's knowledge of and passion for the foodservice industry has kept him on the road to success. And now, that drive and determination to serve foodservice operators of all shapes and sizes has taken TriMark's Taylor to yet another destination: FE&S' 2011 DSR of the Year.

In addition to serving customers, many dealer sales reps at Edward Don & Company take on the task of mentoring the next generation of foodservice professionals who join their organization. Such is the case with Mike Perrino, FE&S' 2010 DSR of the Year, and Curtis Schatz, senior multi-unit director at Edward Don & Company.

In addition to serving customers, many dealer sales reps at Edward Don & Company take on the task of mentoring the next generation of foodservice professionals who join their organization. Such is the case with Mike Perrino, FE&S' 2010 DSR of the Year, and Curtis Schatz, senior multi-unit director at Edward Don & Company.

Edward Don & Company's Mike Perrino pairs an intense customer focus with a sense of urgency to make good on his commitments to deliver positive returns on the investments made by his company and customers alike.

Michael Gold is what some would call a foodservice lifer, having started in the business during his formative years at the age of 15 by taking a job in a local restaurant. But what started out as a teenage dalliance has evolved into a passionate love affair that takes a back seat only to his wife and children. And that passion helped Gold become Foodservice Equipment & Supplies' 2006 Dealer Sales Representative of the Year.

Unwavering professionalism rooted in a pull-yourself-up-by-the-bootstraps work-style has helped define the career of Stafford-Smith's Cris Gross, FE&S' 2009 DSR of the Year.

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