Content sponsored by: Structural Concepts
Along with disappearing food displays, another aspect of great merchandising is a unit design where the food appears to be floating. This method involves a display free of the traditional bulky hardware that distracts from products’ visual presentation and appeal.
Minimalist designs are placing fresh food on stage front and center. An all-glass box without any frame that includes glass shelves, LED lights and reliable refrigeration provides foodservice operators with the perfect combination for an enticing floating food display. This merchandising method, particularly when blended into a counter, puts all focus on the fresh food’s assets.
Vertical glass food displays are following the lead of jewelry displays, where high-end LED lighting and an all-glass design successfully spotlight the beauty of what’s inside. In order to make this approach work for refrigerated foods, the glass box must be insulated to prevent condensation from forming between the warm exterior environment and the cold inside, which can obscure the products. Traditionally, approaches to insulated glass typically required black spacers between the glass and a frame to cover the black material. Unfortunately, the framing only adds to the display’s bulky appearance, distracting attention away from the beauty of its contents.
New display designs include double panes of glass without bulky, distracting fillers and frames. It is exactly this style, combined with enhanced lighting and shelving designs, that allows food to appear to float. This creates added attention, appeal and selling opportunities for foodservice operators.
