Case Study: GoDaddy Corporate Café, Tempe, Ariz.

Content sponsored by: Structural Concepts

Grab and Go DisplayScottsdale, Ariz.-based GoDaddy, a publicly-traded Internet domain registrar and web hosting company, is known for operating outside the box, not only with its overall business, but also in its foodservice operations.

The company’s two-story, 150,000-square-foot Tempe location, which opened in October of 2014, is proof of GoDaddy’s goal in promoting the creative and collaborative spirit of its approximately 5,000 employees.

One of the facility’s hallmarks is its fast-casual café, complete with a full-service kitchen, on-site chefs and a two-story slide that runs direct from the second floor to the cafe. Its servery includes various food stations, such as a salad bar, deli area, grill, entrees, pizza/Italian, and soup and salad section.

The 250-seat dining area is just as distinct, with kidney-shaped wall pods and a mixture of high top tables and banquettes. Open to employees and their guests, the café hours are more extensive than a typical corporate eatery, with breakfast from 7 to 9:30 a.m., lunch from 11 a.m. to 2 p.m. and dinner from 5 to 8 p.m.

When designing this unique space, the company was seeking an innovative yet seamless display solution for its self-service grab-and-go offerings, which include prepackaged salads, sandwiches, fruit, parfaits, crudités and desserts as well as natural and high-end beverages.

“Primarily, what we look for with these grab-and-go displays is appearance, as the units are in front of our customers,” says Jeffrey Knight, executive chef, West Division, at ISS Facility Services Inc., GoDaddy’s Tempe-based facility service provider. “We want the right style for the space, but also look for quality and reliability, and value plays a part in our decision.”

Tapping into its creative spirit, GoDaddy’s café incorporated Structural Concept’s CO43R Freestanding and CO63R Under Counter Refrigerated Self-Service Cases for its grab-and-go food area. Utilizing efficient EnergyWise Refrigeration Systems, these cases feature one piece construction with a flat front panel, black lower toe kick and LED top light.

“The merchandisers are built in to the counters, so are a perfect fit for our décor and ambiance,” says Knight. “The cases provide a contemporary, clean look in the dining room.”

Natural and high-end beverages are displayed in Structural Concepts’ CO47R Refrigerated Self-Service Case. Also utilizing the efficient EnergyWise Refrigeration System, the merchandiser features two full end panels with a mirror interior, four adjustable/removable non-lighted metal shelves, a T-8 top light and casters with levelers for easy relocation.

All of the units have an integrated average product temperature of 40 degrees F or less to maintain consistent food quality and temperatures.

“The use of open air coolers can be challenging, especially in Arizona with the hot summers, but door merchandisers are not as customer friendly and temperatures can be compromised when doors are constantly opened, ” says Knight. “I trust the reliability of Structural Concepts’ units, which also have an attractive seamless design and are easy to clean and maintain.”

Due to his positive experiences with these units, Knight plans to incorporate Structural Concepts’ displays in a new GoDaddy café, which will be opening in 2017.