Industry veteran Michael Greenwald was named president, the Americas for Specifi, a design software developer for the foodservice industry. Greenwald most recently served as president of AutoQuotes.

Prior to AutoQuotes Greenwald led the equipment division of the M. Tucker Company, a New Jersey-based foodservice equipment and supplies dealer.

In his new role, Greenwald assumes all responsibility for Specifi’s sales, marketing and operational activities in the western hemisphere.