Red Mango Yogurt Café Juice Bar & Smoothies and Crest Foods, Inc., franchisor of Nestlé Toll House Café by Chip have formed a co-branding alliance. Under terms of the agreement, franchisees of both brands will have the opportunity to co-brand and expand their menu to include Red Mango and Nestlé Toll House Café by Chip signature products in the same location.
“With a very modest additional investment, franchisees can essentially have two franchises in one that leverage their real estate and labor investments and offer customers a wider range of options,” said Ziad Dalal, Crest Foods founder and president. “It enables franchisees to lease better spaces and is designed to deliver better revenues all day long and all year round. It will also allow customers to enjoy a wider selection to satisfy their sweet tooth needs.”
Existing and new locations will have the option to participate in this alliance. Exterior branding for Red Mango Yogurt Café Juice Bar & Smoothies will be side by side with Nestlé Toll House Café by Chip.
The new co-branded Red Mango and Nestlé Toll House Café by Chip opened late last month in Richardson, Texas.