Strategic partnership marks changes for blender manufacturer.

Commercial kitchen equipment manufacturers Lancer and Blendtec have entered into a strategic agreement that will impact how the latter goes to market. Lancer will market, sell and provide after-sale service and support through Lancer’s existing Global Service Network for Blendtec’s commercial products, and will manufacture the commercial dispensing equipment. This agreement will commence on January 1, 2016.

Lancer manufactures and markets beverage-dispensing systems. Blendtec manufactures commercial blenders and dispensers for the foodservice industry.