Zuehlsdorf joins the Wisconsin-based manufacturer.

Ron Zuehlsdorf is the new Western regional sales manager for Server Products, a manufacturer of portion-controlled dispensing equipment and items that hold ambient, chilled and heated products at the point of use.

A 25-year veteran of the foodservice equipment and supplies industry, Zuehlsdorf most recently served as an account executive for Visual Graphic Systems and prior to that was regional vice president at The Howard Company, both menu board and point-of-purchase display companies.