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Joe Carbonara

What Foodservice Can Learn from the Cubs Winning Streak

As I write this, my beloved Chicago Cubs are enjoying an unprecedented renaissance under groovy manager Joe Maddon. As a lifelong Cubs fan, decades of shattered hopes remind me to enjoy the moment and not worry about what comes next. But what amazes me about this team is not so much that they are winning but how they are winning. And it strikes me that their success this summer contains a few lessons applicable to the foodservice industry.


Juan Martinez

Insights to Growing a Brand

Consultant Juan Martinez explores the intricacies associated with balancing hospitality and unit economics when it comes to restaurant development and design.


Jerry Stiegler

McDonald’s Updates Canadian Operations, Dunkin’ Discusses Slowing Sales and More

The National Restaurant Association reported that business was soft in August. Foodservice hiring remained strong last month. McDonald’s makes major changes in their Canadian operations. Dunkin’ Donuts says slowing sales are the result of higher prices that the chain raised in response to increasing minimum wage requirements. These stories and a whole lot more, This Week in Foodservice.



Chain Innovators: Smashburger

Less than five years after launching its "smash. sizzle. savor." next-gen burger concept, Smashburger in May celebrated the milestone opening of its 100th unit. By year's end, the company expects to almost double in size again and be operating in 30 to 35 markets nationwide.

SmashburgerSmashburger's success is thanks to some key differentiating product innovations, says Greg Creighton, chief operating officer. Top among them is a menu strategy that combines systemwide consistency on signature products with distinctly local offerings. In Kentucky, it's a Bluegrass smashburger with Wild Turkey bourbon barbecue sauce and fried banana peppers on an egg bun. In Illinois, it's a Windy City Burger with cheddar cheese and Gulden's spicy mustard on a pretzel bun. In Iowa, it's a smashburger topped with Maytag blue cheese and applewood smoked bacon on an egg bun. Featured drinks are localized, too. "In Chicago, we have the Green River Float made from locally made Green River Soda; in Utah we have a Huckleberry Shake and in Utah a Grasshopper Mint Shake," Creighton says. "They're all made with products that are indigenous to the locale."

In every market, the "local" menu features are consistently top sellers," he notes. "It drives our marketing department crazy because every menu's different, but it's the key to us being able to deliver on our promise of being every city's favorite place for burgers."

And while burgers are the big draw, Smashburger also caters to guests who may not want a burger. A line-up of grilled and crispy smashchicken sandwiches, smashsalads and smashsides, including smashfries seasoned with olive oil, rosemary and garlic, is offered and a new fresh-made black bean burger is rolling out systemwide this summer.

Fast Facts

  • Year founded: 2006
  • Headquarters: Denver
  • Menu specialties: Beef burgers cooked to order and "smashed" on a flat grill to sear in juices and seasonings; grilled or crispy chicken sandwiches; grilled and split hot dogs; entrée salads; signature sides such as rosemary and garlic–seasoned Smashfries, sweet potato Smashfries, crispy haystack onions and veggie frites
  • Ownership: Consumer Capital Partners
  • Service Model: Fast-casual
  • Units: 100 (currently 50 percent franchised)
  • 2010 growth: Revenue increased 88 percent, units grew by 116 percent
  • Projected 2011 growth: 85 new units expected
  • Key expansion markets: New York City, Chicago, Miami, Atlanta, Southern California
  • Typical location: Urban, suburban strip center end-cap location
  • Average unit size: 2,100 sq. ft.
  • Average kitchen space: 700 sq. ft.
  • Average covers per day: 400
  • Average check: $8
  • Total equipment investment per unit: $75,000
  • Total unit cost: $400,000

Key Players

  • Chairman & CEO: David Prokupek
  • Founder & Chief Concept Officer: Tom Ryan
  • Chief Operating Officer: Greg Creighton
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