Foodservice News Display

Read more Foodservice News

Blog Network

jCarbonara
Joe Carbonara

Excellence in Experience

In addition to projecting slow but real growth for the foodservice industry in 2018, The NPD Group outlined a handful of attributes that will affect the way consumers use foodservice. Specifically, NPD predicts consumers will remain strapped for time, embrace digital ordering even more and strive to develop a closer relationship with their couches.

Read more ...

jMartinez
Juan Martinez

Eye on Efficiency

If your new year’s resolution has fallen by the wayside not that the calendar has turned to February, never fear. It is always a good time to explore new experiences and new opportunities to make a difference in the foodservice industry.

Read more ...

jStiegler
Jerry Stiegler

Labor Market Healthy, Chipotle’s Turnaround Plan, Heavy Technology at Silicon Valley Pizza Place

A government study says the U.S. labor market remains healthy. Long a Wall Street darling, Starbucks now has stock analysts piling on. Chipotle Mexican Grill has an extensive turnaround plan. Silicon Valley pizza place relies heavily on technology. These stories and a whole lot more This Week in Foodservice.

Read more ...

Less than five years after launching its "smash. sizzle. savor." next-gen burger concept, Smashburger in May celebrated the milestone opening of its 100th unit. By year's end, the company expects to almost double in size again and be operating in 30 to 35 markets nationwide.

SmashburgerSmashburger's success is thanks to some key differentiating product innovations, says Greg Creighton, chief operating officer. Top among them is a menu strategy that combines systemwide consistency on signature products with distinctly local offerings. In Kentucky, it's a Bluegrass smashburger with Wild Turkey bourbon barbecue sauce and fried banana peppers on an egg bun. In Illinois, it's a Windy City Burger with cheddar cheese and Gulden's spicy mustard on a pretzel bun. In Iowa, it's a smashburger topped with Maytag blue cheese and applewood smoked bacon on an egg bun. Featured drinks are localized, too. "In Chicago, we have the Green River Float made from locally made Green River Soda; in Utah we have a Huckleberry Shake and in Utah a Grasshopper Mint Shake," Creighton says. "They're all made with products that are indigenous to the locale."

In every market, the "local" menu features are consistently top sellers," he notes. "It drives our marketing department crazy because every menu's different, but it's the key to us being able to deliver on our promise of being every city's favorite place for burgers."

And while burgers are the big draw, Smashburger also caters to guests who may not want a burger. A line-up of grilled and crispy smashchicken sandwiches, smashsalads and smashsides, including smashfries seasoned with olive oil, rosemary and garlic, is offered and a new fresh-made black bean burger is rolling out systemwide this summer.

Fast Facts

  • Year founded: 2006
  • Headquarters: Denver
  • Menu specialties: Beef burgers cooked to order and "smashed" on a flat grill to sear in juices and seasonings; grilled or crispy chicken sandwiches; grilled and split hot dogs; entrée salads; signature sides such as rosemary and garlic–seasoned Smashfries, sweet potato Smashfries, crispy haystack onions and veggie frites
  • Ownership: Consumer Capital Partners
  • Service Model: Fast-casual
  • Units: 100 (currently 50 percent franchised)
  • 2010 growth: Revenue increased 88 percent, units grew by 116 percent
  • Projected 2011 growth: 85 new units expected
  • Key expansion markets: New York City, Chicago, Miami, Atlanta, Southern California
  • Typical location: Urban, suburban strip center end-cap location
  • Average unit size: 2,100 sq. ft.
  • Average kitchen space: 700 sq. ft.
  • Average covers per day: 400
  • Average check: $8
  • Total equipment investment per unit: $75,000
  • Total unit cost: $400,000

Key Players

  • Chairman & CEO: David Prokupek
  • Founder & Chief Concept Officer: Tom Ryan
  • Chief Operating Officer: Greg Creighton

DOY Gala Winners

2018 Dealer Of the Year Awards