• Green Case Study: Panda Express

  • Vegetarian Concepts Are in Full Bloom: fresh&co Case Study

  • DSR of the Month: June 2015: Joe Shelpman,TriMark Marlinn, Bedford Park, Ill.

  • Expanding Production at Geisinger Health System in Danville, Penn.

Foodservice News

Read more Foodservice News

Blog Network

jCarbonara
Joe Carbonara

Simple Steps to Loyalty

It is tempting to make the recipe for success more complicated than it needs to be. When that happens, businesses from all segments of the foodservice industry can lose focus on what truly drives success: creating great customer experiences.

Read more...

jMartinez
Juan Martinez

Show Stoppers: A Look at the 2015 National Restaurant Association Show

Amid a sea of new and innovative products, one particular development caught the eye of FE&S blogger Juan Martinez. Want to find out which emerging foodservice equipment trend stole the show? Read on.

Read more...

jStiegler
Jerry Stiegler

Sysco Bows Out of Merger, Hooters and Ruth’s Chris Remodeling and More

Restaurants are performing well in the minds of most consumers according to a recent study. Sysco bows out of the US Foods merger. Buffalo Wild Wings pleases guests by adding staff. Ruth’s Chris and Hooters are both investing heavily in remodeling. These stories and a whole lot more This Week In Foodservice.

Read more...

Highlights

Chain Innovators: Smashburger

Less than five years after launching its "smash. sizzle. savor." next-gen burger concept, Smashburger in May celebrated the milestone opening of its 100th unit. By year's end, the company expects to almost double in size again and be operating in 30 to 35 markets nationwide.

SmashburgerSmashburger's success is thanks to some key differentiating product innovations, says Greg Creighton, chief operating officer. Top among them is a menu strategy that combines systemwide consistency on signature products with distinctly local offerings. In Kentucky, it's a Bluegrass smashburger with Wild Turkey bourbon barbecue sauce and fried banana peppers on an egg bun. In Illinois, it's a Windy City Burger with cheddar cheese and Gulden's spicy mustard on a pretzel bun. In Iowa, it's a smashburger topped with Maytag blue cheese and applewood smoked bacon on an egg bun. Featured drinks are localized, too. "In Chicago, we have the Green River Float made from locally made Green River Soda; in Utah we have a Huckleberry Shake and in Utah a Grasshopper Mint Shake," Creighton says. "They're all made with products that are indigenous to the locale."

In every market, the "local" menu features are consistently top sellers," he notes. "It drives our marketing department crazy because every menu's different, but it's the key to us being able to deliver on our promise of being every city's favorite place for burgers."

And while burgers are the big draw, Smashburger also caters to guests who may not want a burger. A line-up of grilled and crispy smashchicken sandwiches, smashsalads and smashsides, including smashfries seasoned with olive oil, rosemary and garlic, is offered and a new fresh-made black bean burger is rolling out systemwide this summer.

Fast Facts

  • Year founded: 2006
  • Headquarters: Denver
  • Menu specialties: Beef burgers cooked to order and "smashed" on a flat grill to sear in juices and seasonings; grilled or crispy chicken sandwiches; grilled and split hot dogs; entrée salads; signature sides such as rosemary and garlic–seasoned Smashfries, sweet potato Smashfries, crispy haystack onions and veggie frites
  • Ownership: Consumer Capital Partners
  • Service Model: Fast-casual
  • Units: 100 (currently 50 percent franchised)
  • 2010 growth: Revenue increased 88 percent, units grew by 116 percent
  • Projected 2011 growth: 85 new units expected
  • Key expansion markets: New York City, Chicago, Miami, Atlanta, Southern California
  • Typical location: Urban, suburban strip center end-cap location
  • Average unit size: 2,100 sq. ft.
  • Average kitchen space: 700 sq. ft.
  • Average covers per day: 400
  • Average check: $8
  • Total equipment investment per unit: $75,000
  • Total unit cost: $400,000

Key Players

  • Chairman & CEO: David Prokupek
  • Founder & Chief Concept Officer: Tom Ryan
  • Chief Operating Officer: Greg Creighton
Related Articles

Foodservice Equipment & Supplies is proud to be the exclusive media sponsor for 2015 RestaurantPoint.

Restaurant Point - Innovating the restaurant experience