• Focusing on Health and Wellness at Kaiser Permanente Medical Centers

  • Game Changers in Healthcare Foodservice

  • Facility Design Project of the Month: Woodland Café and Kitchen Renovation at Palos Community Hospital in Palos Heights, Ill.

  • DSR of the Month: Michael Wahl, Sales Representative, TriMark SS Kemp, Pittsburgh, Pa.

Blog Network

jCarbonara
Joe Carbonara

Healthcare Foodservice Rolls with the Changes

Ask healthcare foodservice professionals about some of the challenges that keep them up at night and they will try to tell you their businesses are much like other industry segments. And, in a sense, they are right.

Read more...

jMartinez
Juan Martinez

Post NRA Thoughts: My Labor Costs are Killing Me! What Can I do About It?

The National Restaurant Association’s annual trade show has come and gone to much fanfare. From what I saw and read, the participation was phenomenal. We were able to bring our full consulting team from all of our offices and even made time to break some bread together.  This year, I also participated in a panel discussion that explored unit economics  and was moderated by Steve Romaniello, managing director of Roark Capital.

Read more...

jStiegler
Jerry Stiegler

Restaurants Outperform Retail Segment, Consumers Like to Eat Out and More

Restaurant sales showed solid growth in May. New study shows all consumer income groups devote about the same percentage of their day-to-day spending at restaurants. Prices consumers pay for food away from home continues to rise faster than food at home prices. Johnny Rocket’s opened their first drive thru location. The Ricker’s C-store chain has expanded their foodservice menu extensively. These stories and a whole lot more This Week in Foodservice.

Read more...

Chain Innovators: Smashburger

Less than five years after launching its "smash. sizzle. savor." next-gen burger concept, Smashburger in May celebrated the milestone opening of its 100th unit. By year's end, the company expects to almost double in size again and be operating in 30 to 35 markets nationwide.

SmashburgerSmashburger's success is thanks to some key differentiating product innovations, says Greg Creighton, chief operating officer. Top among them is a menu strategy that combines systemwide consistency on signature products with distinctly local offerings. In Kentucky, it's a Bluegrass smashburger with Wild Turkey bourbon barbecue sauce and fried banana peppers on an egg bun. In Illinois, it's a Windy City Burger with cheddar cheese and Gulden's spicy mustard on a pretzel bun. In Iowa, it's a smashburger topped with Maytag blue cheese and applewood smoked bacon on an egg bun. Featured drinks are localized, too. "In Chicago, we have the Green River Float made from locally made Green River Soda; in Utah we have a Huckleberry Shake and in Utah a Grasshopper Mint Shake," Creighton says. "They're all made with products that are indigenous to the locale."

In every market, the "local" menu features are consistently top sellers," he notes. "It drives our marketing department crazy because every menu's different, but it's the key to us being able to deliver on our promise of being every city's favorite place for burgers."

And while burgers are the big draw, Smashburger also caters to guests who may not want a burger. A line-up of grilled and crispy smashchicken sandwiches, smashsalads and smashsides, including smashfries seasoned with olive oil, rosemary and garlic, is offered and a new fresh-made black bean burger is rolling out systemwide this summer.

Fast Facts

  • Year founded: 2006
  • Headquarters: Denver
  • Menu specialties: Beef burgers cooked to order and "smashed" on a flat grill to sear in juices and seasonings; grilled or crispy chicken sandwiches; grilled and split hot dogs; entrée salads; signature sides such as rosemary and garlic–seasoned Smashfries, sweet potato Smashfries, crispy haystack onions and veggie frites
  • Ownership: Consumer Capital Partners
  • Service Model: Fast-casual
  • Units: 100 (currently 50 percent franchised)
  • 2010 growth: Revenue increased 88 percent, units grew by 116 percent
  • Projected 2011 growth: 85 new units expected
  • Key expansion markets: New York City, Chicago, Miami, Atlanta, Southern California
  • Typical location: Urban, suburban strip center end-cap location
  • Average unit size: 2,100 sq. ft.
  • Average kitchen space: 700 sq. ft.
  • Average covers per day: 400
  • Average check: $8
  • Total equipment investment per unit: $75,000
  • Total unit cost: $400,000

Key Players

  • Chairman & CEO: David Prokupek
  • Founder & Chief Concept Officer: Tom Ryan
  • Chief Operating Officer: Greg Creighton
Related Articles