Former Carpigiani North America VP Pavesi joins a division of The Vollrath Co.
Great venue, even better information and perfect audienceRead more...
News worthy of a second take:Restaurant sales continued to roll on in September according to the Commerce Department. Knapp-Track continues to show weak sales at casual dining chains. Amazon is going the brick-and-mortar route with the internet giant announcing they are moving into the c-store business and opening drive-in locations for the pickup of groceries ordered online. A study shows that noise can make food taste bad. Read more...
Billing itself as an "artisanal Mexican kitchen," Qdoba has grown to more than 500 units and secured its position as a major force in the fast-casual restaurant segment.
While LTOs keep things interesting, the chain's best strategic innovation of late is its Craft 2™ menu option, launched in January 2010. "It allows guests to mix and match two of our most popular items in one entrée for an average price of $5.99," says Ted Stoner, director of strategic product development. "It lets them try different things in smaller portions or balance a smaller portion of a heavier item with a salad. When the economy was so soft we really had to look hard at how we could entice loyal guests to come back in more often and also to attract new guests. This was a huge success on both fronts and it continues to represent a nice percentage of sales."
In line with a recent drive to promote its more healthful menu options, Qdoba even offers customers suggestions on Craft 2™ menu combinations that come in at less than 600 calories.