• Special Beverage Series 2017: Beverage Segment Shifts

  • Back Yard Burgers Returns from the Brink

  • Chris LaRocca on the Creation and Growth of Crushed Red

Blog Network

jCarbonara
Joe Carbonara

Kitchen Renovations Remain Top of Mind

Planning to renovate a commercial kitchen? Here are four steps critical to the success of any project. Read more...

jMartinez
Juan Martinez

Global Design Creativity

Restaurant insights from a trip to Mexico Read more...

jStiegler
Jerry Stiegler

This Week in Foodservice: Starbucks may surpass McD’s one day, more meal promos and restaurant traffic off to stalled start

The No. 1 foodservice chain will be … Starbucks? Operators continued to hire in December. The NPD Group sees restaurant traffic stalled this year. Prediction is that menu prices will remain high but restaurants will offer deals and promotions. Well known Wall Street analyst Mark Kalinowski predicts that Starbucks will increase its restaurant count by 8.4 percent and same-store sales by +5.0 percent in 2017. Further, he believes some time in the future Starbucks will have the industry’s largest market capitalization, bypassing current leader McDonald’s.

   Read more...

Highlights

  • Consolidation Crazy

    Today the natural maturation of the foodservice equipment and supplies industry is paired with a...

  • Fine Dining: Haute Stuff

    Relax a bit and loosen your tie. Modern fine dining hits a new, more comfortable stride.

Chain Innovators: McAlister’s Deli

Upgrades are the name of the game in 2011 for Ridgeland, Miss.-based McAlister's Deli. The 304-unit chain is revamping its equipment package to maximize efficiency and speed of service and ingredients to focus on providing a more upscale product.

McAllistersWith the bulk of its locations on college campuses, the 22-year-old chain has had to reassess its business model to better meet the expectations of its demographic. "We're in the process of installing new kitchen prototypes, which are currently in 55 of our locations," says Annica Kreider, vice president of marketing. "Although we just started the conversion, everyone is pleased with it. Not only is the new prototype delivering on product consistency, but we are able to take two minutes off the ticket time."

In addition to incorporating rapid cooking technology, McAlister's Deli is installing hot holding units that help maximize preparation time for its baked potatoes. The chain's menu innovations include a relaunch of its grilled sandwich platform that will include new flavors. "We launched our Panini line in 2009 with five products, and now will transition into six," Kreider says.

"Some menu items will be new and others will be reformulated with our new breads, proteins or toppings, such as caramelized onions."

The chain will continue capitalizing on its "5 for Under 500" offerings of five meals with less than 500 calories each.

To further capitalize on the success of its LTO program, the chain recently created its On the Line Challenge. "This contest encourages those who work in our kitchens to create new LTO menu items from existing SKUs," Kreider says.

Approximately 70 entrees were received from 22 states.

Fast Facts

  • Year founded: 1989
  • Headquarters: Ridgeland, Miss.
  • Menu specialties: Deli sandwiches, salads, soups, spuds, sweet tea
  • Service model: Fast-casual
  • Units: 304
  • 2010 sales: $357.5 million
  • 2010 growth: Revenue grew by 3.1 percent, number of units increased by 4.5 percent
  • Projected 2011 growth: 7.7 percent increase in revenue, 5 percent increase in units
  • Key expansion markets: Midwest, Southeast, Southwest, Mountain West, Mid-Atlantic
  • Typical location: Shopping center end-caps
  • Average unit size: 3,600 sq. ft.
  • Average kitchen space: 1,000 sq. ft.
  • Average covers per day: 450
  • Average check: $8.00
  • Total equipment investment per unit: $150,000
  • Total unit cost: $700,000

Key Players

  • Vice President of Marketing: Annica Kreider
  • Sr. Manager of Operations Services: Craig Forbes
  • Sr. Manager of Procurement: Veronica Adul'Ali
  • Director of Design: Lynn Pool
  • Manager of Development: Angie McGuffee
  • Smallwares & Equipment Dealer: Hotel & Restaurant Supply
  • Food Distributor: MBM
  • Architect: Odom & Associates
  • Design: FRCH Worldwid
Related Articles

DOY Gala Winners

Dealer of the Year Winners