• DSR of the Month: Michael Wahl, Sales Representative, TriMark SS Kemp, Pittsburgh, Pa.

  • Chain Profile: Cici’s Ups Its Game

  • Game Changers in Healthcare Foodservice

  • Facility Design Project of the Month: Woodland Café and Kitchen Renovation at Palos Community Hospital in Palos Heights, Ill.

Blog Network

jCarbonara
Joe Carbonara

Healthcare Foodservice Rolls with the Changes

Ask healthcare foodservice professionals about some of the challenges that keep them up at night and they will try to tell you their businesses are much like other industry segments. And, in a sense, they are right.

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jMartinez
Juan Martinez

Post NRA Thoughts: My Labor Costs are Killing Me! What Can I do About It?

The National Restaurant Association’s annual trade show has come and gone to much fanfare. From what I saw and read, the participation was phenomenal. We were able to bring our full consulting team from all of our offices and even made time to break some bread together.  This year, I also participated in a panel discussion that explored unit economics  and was moderated by Steve Romaniello, managing director of Roark Capital.

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jStiegler
Jerry Stiegler

Restaurants Outperform Retail Segment, Consumers Like to Eat Out and More

Restaurant sales showed solid growth in May. New study shows all consumer income groups devote about the same percentage of their day-to-day spending at restaurants. Prices consumers pay for food away from home continues to rise faster than food at home prices. Johnny Rocket’s opened their first drive thru location. The Ricker’s C-store chain has expanded their foodservice menu extensively. These stories and a whole lot more This Week in Foodservice.

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Investment Optimization and The Operating Parameters

FIt is not enough to understand the six operating parameters that exist within any foodservice operations. Rather, it’s equally important to know how they relate to one another.

Juan Martinez, Principal, Profitability, Miami
Juan Martinez, Principal,
Profitality, Miami

Processes and procedures are very much intertwined with the people that actually execute them. At first glance, this may seem rather fundamental but there's more to it than meets the eye. That's because, while easier said than done, it's very important to balance the employees' capabilities – both mentally and physically – with the actual work they have to perform to deliver the brand promise. Any good foodservice design includes processes and procedures that are easy-to–follow and optimize the physical and cognitive aspects of the job.

Failure to balance employee capabilities with what the foodservice concept aims to deliver will result in an internal conflict that can compromise the customer experience and impede an operation's ability to generate that much-sought- after repeat business. The conflict can manifest itself in several ways, including lower food quality, service level or other areas of the experience.

Another important operating parameter is the place, or the facility layout, along with the work stations. One goal of any foodservice design is to create an environment that makes it easier for the employee to perform the duties that comprise their work content. This includes the way they use the foodservice equipment and related technology – also known as the platforms, another one of the operating parameters – to deliver the customer experience.

Equipment platforms can be great enablers of simplification and efficiency, as well as the quality of the experience and hospitality delivered to the customers. The key is to apply these platforms in an optimum arrangement and synergy with the other previously mentioned parameters; processes & procedures, people and place.

And as more concepts look to differentiate themselves from the competition, products and promotions represent a very critical factor in an operation's success. I would submit to you that during recent years, a significant number of foodservice operators have added menu items without deleting any of their older, slower movers.

Although it is very important to add menu items so the concept remains relevant and fresh in the eyes of the customer, it is equally as important to delete some to rebalance and simplify the operations. Doing so allows the crew to continue to deliver an optimum experience. Of course, not many foodservice operators seem willing to delete some out-dated or poor selling menu items.

Just like products, any planned promotion requires careful evaluation to make sure it fits well within the existing operating set up and with the mainstream of existing products and align with the flow of the existing production. In other words, a promotion that's too successful can fall out of synch with the remaining operating parameters and create a poor customer experience.

In my next post I will add a few more thoughts on the topic of products and promotions and discuss some of the considerations to optimally evaluate new products, in order to ensure that these efforts drive both sides of the investment optimization equation; profits and hospitality.