The National Restaurant Association has introduced Deb Billow as the association’s executive vice president of marketing and member engagement and Steve Danon as the organization’s senior vice president of communications.

In their new roles, Billow and Danon will help integrate new technology and analytics, and create a story telling culture into the association’s communications and marketing efforts.

Billow will oversee the strategy and execution of the association’s marketing, membership events and industry sponsorship initiatives. Previously, Billow served as chief customer officer with the American Marketing Association. Billow began her marketing career in Fortune 500 firms, including Kraft Heinz, Kellogg and ConAgra Foods.

Danon will oversee the National Restaurant Association’s media and digital communications efforts. His background includes serving as partner and managing director of the Hudson Park Group, an international public affairs firm specializing in government and media relations, digital communications, coalition development and issue-based campaigns and vice president of strategic communications at DDC, an international public affairs firm based in Washington, D.C. He was chief of staff to Congressman Brian Bilbray (CA-50) and was vice president of Porter Novelli International and chief of staff to a San Diego County Supervisor and campaign manager for a mayor.