Redesign is first for Dunkin' Donuts in nearly seven years.
Dunkin' Donuts unveiled a new store design that brings a contemporary look to the brand's focus on getting patrons in and out expediently and its increasing movement into all dayparts.
The modern design incorporates new features in a warmer environment for guests who prefer a longer, relaxing visit. Seating areas include updated furniture and lighting as well as electrical outlets and bar tops for using smartphones and computers.
Most Dunkin' Donuts restaurants offer free Wi-Fi, some will now feature flat-panel televisions, satellite music and soft seating, too. Interactive digital menu boards will use video and add more color and visual appeal for ordering at the counter. Redesigned signage and canopies update the look of the drive-thru.
The new design includes an optional glass bakery display case at the front counter featuring signature items as well as a refrigerated grab-and-go cooler.
The new look offers four distinct restaurant design options for franchisees, each featuring variations in layout, color scheme, graphics, textures, furniture and lighting. The new designs are called Original Blend, Cappuccino Blend, Dark Roast and Jazz Brew.
In an unusual move, Dunkin' Donuts allows franchisees to select individual elements from any of the four options, giving them the ability to create a restaurant design that reflects their style and preferences and best serves their size and location. Dunkin' Donuts created an online application that allows franchisees to explore all of the available design elements and build a virtual restaurant.
In an effort to incorporate sustainable building and energy solutions that reduce costs for franchisees while benefiting the environment, the new store design also includes LED light fixtures, no VOC paints, and wall tile with 35 percent pre-consumer recycled materials.
New and remodeled Dunkin' Donuts restaurants with the new design began to roll out throughout the country in April, but it will be many years before the majority of Dunkin' Donuts locations feature the new look and layout. "Our brand already has a very modern restaurant base, with the average image age being less than five years. And, our franchisees have completed more than 1,800 remodels in just the past 4 years," said John Costello, Dunkin' Brands president, global marketing and innovation.