Seven out of ten consumers purchase beverages away from home twice a week, Technomic reports.
Consumers' thirst for beverages prepared outside of the home continues to increase, creating an opportunity for foodservice operators to boost check averages and enhance the overall dining experience, according to new research from Technomic, a Chicago-based market research firm.
"Today's foodservice consumers continue to base dining decisions on their perception of value," says Darren Tristano, Technomic's executive vice president. "Innovative operators are creating value by crafting new and unique beverages including specialty lemonades, handmade sodas and 'mocktails' that are uniquely flavorful, fresh and a better-for-you option."
Other points of note from Technomic's study include: