Manitowoc promotes a foodservice veteran from its Delfield brand.

Steve Willoughby will become vice president of marketing for Frymaster effective January 1, 2012. An 18-plus year veteran of the foodservice industry, Willoughby most recently served as a senior product manager at The Delfield Company.

In his new role, Willoughby will be responsible for driving sales growth through the development of product marketing strategies and business development initiatives.

Both Delfield and Frymaster are brands within the Manitowoc Foodservice Group.