NRA survey shows that consumers want to do more than kick the tires of food trucks, if available to them.
Food trucks continue to drive their way into consumers dining habits, according to data released by the National Restaurant Association. In fact, 28 percent of consumers who saw a food truck this summer made a purchase.
Food trucks represent a good way to encourage repeat business among existing customers, with 59 percent of consumers telling the NRA that they would be likely to visit one if their favorite restaurant made this option available. "Mobile foodservice can be a good way to extend an existing restaurant brand beyond the four walls of the establishment," said Hudson Riehle, senior vice president of the Research and Knowledge Group for the National Restaurant Association.
The NRA's consumer survey also found that:
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