Bob Evans Farms, Inc. (Nasdaq: BOBE) named Mark Mears president and chief concept officer of Mimi's Cafe, effective April 18, 2011. Mears comes to Mimi's Cafe from The Cheesecake Factory, where he has served as senior vice president and chief marketing officer since 2008.

Prior to that, from 2006 to 2008, Mears was senior vice president of marketing and sales at Universal Studios Hollywood, a unit of NBC Universal. From 2003 to 2006, he served as executive vice president and chief marketing officer at Blimpie International, a restaurant chain that offers custom-made sandwiches. He also served for six years at Pizza Hut, Inc., a division of Yum Brands, in various marketing capacities. In addition, he has worked for some high profile advertising agencies, including Leo Burnett, DDB and Euro RSCG Retail.