According to Technomic's Generational Consumer Trend Report, the Millennial generation, aged 18 to 33, rivals the Baby Boomer generation in size. As a result, restaurant chains are adjusting their tactics to make their foodservice operations more appealing to this sizable demographic.
Some examples of restaurant amenities Millennials go for and accommodating chains include:
Late night service:
Super indulgent offerings:
Community outreach, fresh food and lounge layout:
Other key Technomic findings:
75: The percent of Millenials who feel restaurants are a great place to gather with friends. In contrast, only 68 percent of Baby Boomers share this perspective.
2012 Best In Class Winners
See who FE&S readers named this year’s Best In Class winners. Manufacturers were evaluated for product quality, product value, product design and aesthetics, service and support, sales reps, product inventory and available product information. Click here to see the complete results.