According to Technomic's Generational Consumer Trend Report, the Millennial generation, aged 18 to 33, rivals the Baby Boomer generation in size. As a result, restaurant chains are adjusting their tactics to make their foodservice operations more appealing to this sizable demographic.
Some examples of restaurant amenities Millennials go for and accommodating chains include:
Late night service:
Super indulgent offerings:
Community outreach, fresh food and lounge layout:
Other key Technomic findings:
75: The percent of Millenials who feel restaurants are a great place to gather with friends. In contrast, only 68 percent of Baby Boomers share this perspective.