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Why do beverage programs play a prominent role in foodservice operators’ success? They generate customer traffic. Thirty-nine percent of consumers purchase four or more beverages from foodservice each week, according to data from Technomic. 

Non-alcoholic beverages continue to grow in popularity among consumers. In fact, 23 percent of consumers say non-alcoholic beverage offerings play a prominent role when deciding which restaurants to visit, per Technomic’s 2018 Beverage Consumer Report. That marks a 5 percent increase from 2016.

Looking at beverage attributes, “100 percent fruit juice” represents the one for which most consumers will pay extra.

“Beverages are increasingly important to creating memorable foodservice experiences,” explains Anne Mills, senior manager of consumer insights at Technomic. “Brands are leveraging beverages to differentiate through signature drinks like mocktails, over-the-top options like extreme milkshakes and better-for-you options. But, demand for innovation continues to rise and it will be critical to take beverages to the next level while still meeting demand for familiar favorites.”