Cassidy Martin was named director of business development for TriMark-Strategic, a division of TriMark USA. In her new role, Martin will help TriMark grow its service operations throughout the southeast region and beyond. Cassidy Martin

Martin comes to TriMark from General Parts, a service agent. During 16-plus years at General Parts Martin held several roles including administrator, service manager, branch manager and brand ambassador. In addition, she has been active in the Commercial Food Equipment Service Association for years, holding various positions within the organization.