Former QualServ executive joins the manufacturer of beverage dispensing equipment.

EJ Morrow was named president of Lancer Corporation, a manufacturer of dispensing equipment for the foodservice industry. EJMorrowEJ Morrow

Prior to Lancer, Morrow served in a number of leadership roles including president and CEO at QualServ Solution LLC, now a division of Middleby Corporation. Morrow has held leadership positions in the foodservice equipment industry for the last 15 years.

Lancer manufactures mechanically cooled and ice cooled soft drink dispensers, dispensing valves, carbonators, beer dispensing equipment and a line of beverage dispensing parts and accessories.