Noodles & Company named Chas Hermann chief brand officer for the Colorado-based fast-casual restaurant chain. Hermann will assume his new position effective March 5, 2018.

In his new role, Hermann’s responsibilities will include developing and executing the company’s marketing, menu, and culinary strategy.

Hermann most recently served as the principal at Chas Hermann Consulting where he partnered with executives and leadership teams to focus organizations on key business strategies that position products, services, and operations to build brands and drive growth. Among the companies he worked with were Papa Murphy’s, Del Taco, and Redbox.

Prior to his consulting role, Hermann held marketing, merchandising, and financial leadership positions at several Fortune 500 companies, including Starbucks, The Walt Disney Company, and Universal Orlando Resort.