Pecinka Ferri, a New Jersey-based independent manufacturers’ rep firm, added John Alfano to its outside sales team.

Alfano began his foodservice equipment industry career with Hobart as a territory sales manager covering the Northern New Jersey region. He held the same position with Unified Brands, forming his own agency in 2011 to represent the multiline foodservice equipment manufacturer. Alfano spent the last three years as director of sales and marketing for Pro-Tek Service.

Pecinka Ferri covers the greater New York City metropolitan area.