Foodservice refrigeration industry veteran takes on new role with another Ali Group company.

Alexander Tappé is the new director of sales for Victory Refrigeration.

Prior to joining Victory Refrigeration, Tappé served as Eastern U.S. and Canadian regional sales manager for Beverage-Air. Both Beverage-Air and Victory are part of the Ali Group North America.

In his new role as director of sales, Tappé will manage Victory's manufacturer representatives, sales through its dealer network, and build relationships with the consultant community.