Snack Bar Sales Continue to Grow

The need for speed and a better-for-you option are driving snack bar related sales, according to NPD.

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Convenient, portable, and often better-for-you, snack bars' broad appeal as a snack or meal replacement has made this compact edible a double-digit growth category across foodservice channels, reports The NPD Group.

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Total dollar volume of snack bars shipped through broadline foodservice distributors to total foodservice outlets grew 15 percent and units shipped by 13 percent in the year ending November 2013 compared to same period year ago, according to NPD.

Snack bar dollar volume sales grew the most at lodging establishments, which represent the largest share of the category's dollar sales, with a 28 percent 12-month increase through November. In addition to lodging, total dollars of snack bars shipped to eating and drinking establishments, non-commercial channels, and retail foodservice also increased by double-digits in the year ending November compared to year ago, according to SupplyTrack, which captures information on categories, brands, items, product attributes, and operator segment.

Cereal bars, which represent the largest dollar volume share of snack bar types, realized a double-digit gain in dollar sales and units shipped from broadline distributors to foodservice outlets. Granola and diet/health snack bars also saw a double-digit increase in dollars and units shipped over a year ago.

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