First Watch Buys The Good Egg

Breakfast, brunch and lunch operator adds 20 locations in the Arizona market.

In a deal that accelerates its growth, particularly in the Southwest, First Watch Restaurants has acquired The Good Egg, an Arizona-based restaurant company with 20 locations, with 15 locations in the metro-Phoenix area and 5 in Southern Arizona. While the deal's financial terms were not disclosed, the transaction did include the brand, concept and all intellectual property.

Kevin Hall, a company veteran with more than 20 years of experience with First Watch, will lead the operations of The Good Egg restaurants. He will work with Matt Trusela and Frank Collins, operating partners with The Good Egg, who will remain with the company in leadership roles.

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