Convenience Remains a Key Driver for Takeout Foodservice

More than half of consumers purchase food for takeout at least once a week, according to Technomic.

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Takeout remains a growing force in today's foodservice industry, impacting operators across all segments. In fact, 51 percent of consumers report purchasing food for takeout at least once a week, according to data from Technomic. While takeout is synonymous with fast-food, prepared food from grocery stores is used more often for takeout than any other segment, Technomic found.

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"Convenience is key for the takeout customer," said Joe Pawlak, senior vice president at Technomic. "They want consistently high-quality, well-packaged meal solutions that can be sourced in truly convenient ways. Enhanced amenities and services—from updated delivery and call-ahead services to easy-to-use mobile apps and online ordering platforms—can help provide an edge over competitors and improve takeout and catering sales."

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Other key findings from Technomic's Takeout & Off-Premise Dining Consumer Trend Report include:

  • Takeout consumers expect consistency and look for takeout fare to match dine-in occasions; out of all traffic drivers measured, including freshness, temperature and portion size, consumers say it is most important for takeout and dine-in food to taste the same.
  • Fifty six percent of consumers say a convenient location is one of the most important factors in deciding where to purchase takeout; 48 percent report that quick food preparation is an important consideration in this decision.
  • Call-ahead services are vital; 69 percent of limited-service takeout customers and 61 percent of full-service takeout consumers say they would likely use call-ahead ordering if it was offered.

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