Rodriguez and Johnston join the Wisconsin-based foodservice equipment manufacturer.
Alto-Shaam named Medardo "Tito" Rodriguez its regional sales manager for the southeast and Kellee Johnston its marketing manager.
A 20-plus year veteran of the foodservice industry, Rodriguez's background includes experience in training and sales. In his new regional sales role, Rodriguez's territory includes Alabama, Florida, Georgia, North Carolina, South Carolina and Tennessee.
In her new role at Alto-Shaam, Johnston is responsible for developing a global digital strategy, including demand creation. She will also oversee product rollouts, content creation, print and digital advertising, as well as brand management. Johnston comes to Alto-Shaam from Rite-Hite, where she served as marketing communications manager for the company.