In the Raw: Juice it UP! Looks to Expand

Juice It Up! announced plans for increased national and international expansion as the raw food movement continues its momentum.

Juice It Up!This comes on the heels of the Irvine, Calif.-based company's recent brand and menu overhaul. Known for its core smoothies and superfood açaí offerings, Juice It Up! introduced a line of seven raw juice blends, made to order with nutrient-dense fruits and vegetables like kale, spinach, celery, cucumber, carrots and ginger. The company posted a 13 percent sales increase since last year.