Smoothie King Adds Pair of Franchise Industry Veterans to its Management Team

O'Keefe takes over as president and COO.

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Smoothie King Franchises, Inc., named Tom O'Keefe the company's president and chief operating officer and re-appointed Joe Lewis, one of the chain's original executives, to the post of general counsel. This news comes shortly after SK USA acquired Smoothie King.

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In his new role, O'Keefe will focus on overseeing, developing and setting the direction for the company's day-to-day operating activities. A franchise industry veteran, O'Keefe's background includes leadership roles at Anytime Fitness, Popeyes/Church's and Ruth's Hospitality Group.

Lewis' background also includes working with Sicily's Franchise Systems. He previously spent 13 years with Smoothie King.

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