Multi-concept operator appoints Culvers' veteran Doak to newly created culinary position for Joe's Crab Shack and Brick House Tavern + Tap.
Ignite Restaurant Group appointed Jim Doak to the newly created position of vice president of menu innovation and corporate executive chef. The company also promoted Deanna Parr to vice president of design services and Kristen Temple to vice president of marketing.
A professionally trained chef with a long history in the restaurant business, Mr. Doak joins the Ignite team from Culver's, a fast-casual chain headquartered in Madison, Wis. As head of Ignite's food and beverage team, Doak will oversee all menu and beverage development for both Joe's Crab Shack and Brick House Tavern + Tap. Throughout his career, Doak has held management roles at respected brands, including Applebee's International and Metromedia Restaurant Group.
Deanna Parr will lead creative development for both Ignite brands in her new role as vice president of design services, overseeing menu design, TV production, digital and website communications, and décor and design for current and new locations. Parr's responsibilities will also include managing the design of branded properties, including the new Joe's Daytona Beach Pier, which launched in July.
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