Restaurant visits that included a kid's meal with a toy declined by 6 percent last year, The NPD Group reported.
In 2006, there were 21 billion family dining occasions that included kids at restaurants, 17 billion of those visits took place at fast food locations. In 2011, there were 19.5 billion family dining occasions that included kids, including 15 billion at fast food venues. Further research by NPD shows kids are eating more healthful options at quick-serve restaurants, including fruit, fruit smoothies and chicken wraps. Children diners are also growing more sophisticated, wanting to eat the same menu items as moms, according to analyst Bonnie Riggs. Downsized portions of adult menu items might just be the next kids' meal trend, she said.
2012 Best In Class Winners
See who FE&S readers named this year’s Best In Class winners. Manufacturers were evaluated for product quality, product value, product design and aesthetics, service and support, sales reps, product inventory and available product information. Click here to see the complete results.