The only monthly feature that profiles the careers of the industry’s most accomplished foodservice equipment and supplies dealer sales reps by presenting their achievements, views on customer service and secrets to their success.
Even though Brian Morehead had no sales experience, his first employer hired him because he liked what he saw. "I was a college athlete, and there were certain aspects of my personality that he liked," Morehead recalls.
Mike Van de Bogert, regional manager for Stafford- Smith Inc. in Kalamazoo, Mich., spends a lot of his time passing along the wisdom he has gained throughout his career to the less experienced DSRs on his staff and most of them ask the same thing.
Roger Peterson, chain account director for Beltram Foodservice Group in Tampa, Fla., has a pretty straightforward theory about why he has done well enough to be named FE&S’ DSR of the Month for August.