Chain News & Profiles includes news on chain restaurants, operations, profiles, trend pieces and new concepts.
Chocolate lovers have a new treat coming soon to a market near them. Max Brenner Chocolate Bar, a fast-casual operation that celebrates chocolate culture in Parisian-café-meets-Willy-Wonka fashion, opened its first new U.S. prototype in Bethesda, Md., last August and plans to expand nationally over the next few years.
To get a taste of the culture and cuisine at Melt Bar and Grilled, consider last month's LTO. Promoted with imagery of a hip-looking polar bear in a black leather "Hell's Penguins" jacket, the Mighty Macaroni Melt featured housemade macaroni and cheese, breaded and fried, and then topped with additional cheese — all melted between slices of toasted fresh-baked bread.