Starbucks Announces New Leadership to Accelerate Global Growth

Starbucks (NASDAQ: SBUX) announced a new corporate structure and a series of corresponding personnel moves. Going forward, Starbucks will move to a three-region organizational structure, each with its own president. The company had been structured as Starbucks U.S. and Starbucks Coffee International (SCI).

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John Culver, previously president of SCI, will lead Starbucks' China and Asia Pacific region, which includes all Asia Pacific markets and China.

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Current Starbucks U.S. president Cliff Burrows The Americas region, which includes the United States, Canada, Mexico and Latin America.

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Michelle Gass will lead Starbucks' EMEA Region, which includes Europe, the United Kingdom, the Middle East, Russia and Africa. Gass has been with Starbucks for nearly 15 years in a variety of leadership roles including president of Seattle's Best Coffee, a Starbucks subsidiary.

In related personnel changes, Jeff Hansberry will serve as president of Seattle's Best Coffee, alongside his role as president of global consumer products and foodservice.

Annie Young-Scrivner was appointed president of Tazo, Starbucks' tea brand.

The regional presidents — along with Hansberry and Young-Scrivner — will report directly to CEO Howard Schultz.


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