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Equipment and Productivity   
Mark Godward has been leveraging his strong quantitative and technological background for more than 05 years to achieve consistently superior results as a project/engineering manager and consultant. Working for Ford Motor Company, Tompkins Assoc., General Tire & Rubber Company, and PepsiCo, Mark has used computer simulation, linear programming, computer aided facilities planning, statistical analysis, labor control systems, production and inventory control systems, and advanced manufacturing techniques to successfully implement significant operational improvements. Mark successfully combines a wide range of operations research, statistical, systems analysis and engineering methodologies with his common-sense problem-solving approach. He has earned professional recognition, including FE&S 2006 Top Achiever – Consultant Award, the 1994 President's Award at Taco Bell, the 1994 Operations Research Application Award from the Institute of Industrial Engineers.

Contact: SRE.


When It Comes to Design: Size Matters

Posted by Mark Godward on May 29, 2008

At the NRA show, there was a panel discussion about kitchen design. When asked how big a kitchen should be, Rick Tramonto, the culinary director of Cenitare Restaurants in Chicago, quipped, “as large as possible.” In a subsequent Chain Leader write-up on the panel, Dave Farkas mentioned that the kitchen for Tru, one of the kitchens that Rick designed, is 50 percent of the restaurant footprint.

Even though Tru is a fine-dining kitchen, I think it’s important to point out that Rick Tramonto’s comments are not representative for the industry. In addition, they don’t make financial sense. The kitchen, in fact all the operating areas, should be kept at less than 50 percent of the facility’s total square footage in limited service and less than 40 percent in casual dining. Bear ...Read More

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A Bad Economy Is No Excuse To Give Up

Posted by Mark Godward on May 5, 2008

I just returned from a conference in New York, where I had the opportunity to discuss a wide range of issues with restaurant executives, as well as listen to the perspectives of Jim Cramer of MSNBC’s “Mad Money” (who, by the way, has earned his “Madman” moniker). While there is a lot of excitement about the opportunities in Asia and Russia, the general mood among executives was “doom and gloom.” But I don’t buy into it.

So, people are not spending money now. We’ve been through this before. It will end.

Capital expenditures to remodel and expand are not a top consideration. But having the right plan in place so that when the economy breaks loose — that’s very important. In order to do that, you must use what you have wisely and to its fullest.

Labor Deployment
Be careful not to pare do...Read More

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Are You Sitting Down?

Posted by Mark Godward on April 30, 2008

Unfortunately, the slowing economy is the topic of discussion. We are clearly seeing the trend toward remodel and retrofit vs. new build, and a heightened focus on tightening up unit-level economics by re-engineering work processes and better labor deployment.

Maybe brands can’t expand right now, but they can still innovate! Operators are busy developing new ways to "change the game" and differentiate themselves from competitors. A round of applause for the Burger King Whopper Bar -- one of the most interesting "big ideas" I’ve seen. It's a highly simplified operation with a much smaller footprint that will put BK into new places. In addition, there’s a lot of international growth going on in China and Eastern Europe. (See my post from Moscow)

So, what can...Read More

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Observations on Russian Foodservice

Posted by Mark Godward on February 13, 2008

I recently returned from spending a week in Moscow, as part of work that we are doing with Rosinter, a large multi-unit operator in Russia. Rosinter is collaborating with a multi-national restaurant brand, as well as developing some of their own concepts.

The majority of Moscow's restaurants are small mom-and-pop places, or restaurants that cater to the new super wealthy. However chains are discovering that there's a lot of pent-up demand for well-run operators offering consistently good food for a good price. McDonald's has been in Russia for quite a long time. KFC, Planet Sushi and Il Patio, a casual Italian concept, are very popular, and often have long lines to be seated. I have to believe that any well-managed, well-run concept will grow. The Russian economy has been growing at 8 ...Read More

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Improving Foodservice Performance Part III

Posted by Mark Godward on January 23, 2008

Improving the performance of foodservice will be critical to maintaining financial performance in the years to come. Foodservice operators from every segment continue to feel the pressures brought about by growing menu price inflation, rising labor costs and other operational factors that affect their ability to deliver a final product to their customers.

That's why today I present the third and final installment of questions various foodservice operators and their suppliers should ask as they try to become more effective and efficient in the ways they go to market.

Today's points include:

Is the facility designed to meet the operator's financial goals? Make sure the facility has "right sized" resources, and an efficient operations platform to minimize capital investment, maximize throughput capacity, and improve RO...Read More

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Improving Foodservice Performance Part II

Posted by Mark Godward on January 18, 2008

Here’s the second installment of the considerations restaurants and other foodservice establishments should weigh when trying to increase overall operational efficiencies in 2008. Remember, true efficiencies and meaningful results come about as a result of the direct collaboration between operators and their suppliers.

With that in mind, here are a few more points to ponder:

Are the managers managing? Can you match your management team structure to the types of management tasks and the level of responsibility required for each? Be sure that your managers are doing the work they are being paid for, and not crew work.

Do our people have the training they need? A restaurant is a complex system of equipment, information and people. Even the most well-engineered kitchens will falter without the right people and knowledge. And this knowledge ...Read More

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Improving Foodservice Performance in 2008

Posted by Mark Godward on January 10, 2008

At the start of the New Year most of us think about improvements for 2008. On the personal side, many people's intent is to trim their waistlines. In contrast, many businesses look to expand their bottom lines, so to speak. Given that I am not a health expert, I will steer clear of offering suggestions about how to reduce one's waistline.

What I would like to do, though, is pose a few questions operators should answer as they look to meet their performance-based objectives for the years ahead. These questions may be most appropriate for those working in a restaurant, but equipment manufacturers, distributors or consultants should also tune in to what will make their clients successful.

I feel very strongly about equipment manufacturers' responsibility to share their clients' business challenges. If a supplier does not understand their clients' challe...Read More

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Enhancing Productivity through Front-of-House Applications

Posted by Mark Godward on December 17, 2007

Introducing technology in the front of the house is tricky, as we should consider more than cost and efficiency factors. Guest reaction to these changes is a key component in their success or failure. When we change a grill or a fryer in the back of the house, guests are not even aware of the changes. But if you change the methods of ordering, you directly impact the guest’s experience.

My preference is to focus first on the opportunities that have little or no impact on the experience, where there is no negative trade-off to the benefit. Portable credit card readers fit this category as the patron never interacts with the technology while enjoying the benefit. Off-site drive-thru ordering fits the same criteria. The customer arriving at the order point is not even aware that the order-taker is not in the store, or at least we would hope nothing makes ...Read More

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Investing Wisely to Improve Productivity in Lean Economic Times

Posted by Mark Godward on December 13, 2007

In releasing its October Restaurant Performance Index, the National Restaurant Association predicts softening restaurant sales in the months ahead. This was due, mostly, to the fact that participating operators do not have particularly positive expectations for the coming period. Despite the glum outlook, though, operators appear to be in the right frame of mind, as evidenced by the fact that 54 percent said they made a capital expenditure for equipment, expansion or remodeling during the last three months. And this key metric remained constant from the previous month.

The economic situation may not look all that great right now, but it will eventually turn around. So, it makes sense to maintain capital expenditures. Should cash-flow tighten up a little, at least foodservice operators can clearly understand what they will invest in once their individual econ...Read More

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Small Plates' Impact on Foodservice Operators' Productivity

Posted by Mark Godward on December 10, 2007
 read in a recent article that small plates and "tapas" continue to enjoy greater prominence on menus. Naturally, this got me to thinking about the ways such an evolution can impact labor productivity, cost controls and overall profitability.

When examining a move to small plates, foodservice operators should not confuse it with simply reducing portion sizes. It is an opportunity to offer several flavors of the menu in one seating. Customers can select from several small plates for about the price of one regular menu item. Without question, this can be a very exciting option for customers because it gives them the ability to customize their experience, to a certain extent, and allows them to feel more in control of their dining experience.

As with any other trend, though, foodservice operators need to understand the labor costs necessary to execute such a...Read More

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Driving Value

Posted by Mark Godward on November 29, 2007

Over the last days the foodservice industry has made for some interesting headlines, including:

  • Chipotle running into throughput constraints, looking hard at operations
  • Subway finding it hard to recycle, but doing some, as the rest of the QSR segment continues to do so with limited success
  • Hardee's and Carl Jr.'s delaying implementation of trans fat-free oil till end of 2008

These are more than headlines. They are statements being made about what appear to be unavoidable "new" trends testing their limits and we need to be fully aware of new developments.

Chipotle is known as being incredibly successf...Read More

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McDonald's Enters the Espresso Lane

Posted by Mark Godward on November 26, 2007

Last week, McDonald’s announced plans to step up its efforts in the expanding coffee market. If you missed the story, you can view it here.

Basically, McDonald’s wants to become known as a destination for beverages in addition to burgers. The Oak Brook, Ill.-based company wants to claim its share of the growing coffee market that’s dominated by such traditional powers as Starbucks, Caribou and even Dunkin’ Donuts. McDonald’s will do so by offering espresso-based and other coffee-related drinks that you typically find in these places.

Of course, the typical McDonald’s unit does not presently contain the proper equipment to support such additions to its menu, meaning this will require additional capital outlays by franchisees. The ar...Read More

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