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Back to the Future at Concordia College, Moorhead, Minn.

A diverse and flexible foodservice equipment package that includes some mobile items will allow this dining facility to withstand the tests of time.

By Donna Boss, Contributing Editor -- Foodservice Equipment and Supplies, 12/15/2008

The dining room at Concordia College in Minnesota
The 680-seat dining room is bright with natural lightcoming in through two-story windows facing west and south.
When Dining Services Director Debra Lee says “flexibility” is the chief component of the new Knutson Campus Center at Concordia College in Moorhead, Minn., she understands not only the present situation on campus, but also the past and future. The former student center, Bishop Whipple Hall, remained in operation for 115 years before it was replaced with the new center that opened in August 2007. “This establishment will likely have to sustain the campus for at least another 100 years, so we did all we could to make sure it could be maintained,” Lee says.

The new $32 million center includes a residential dining venue, Anderson Commons, and retail dining options, including The Maize, a short-order café; Korn Krib, a convenience store; and Coffee Stop, a coffee bar.

“It's unusual to have every dining operation new on campus,” says Lee.

Flexibility is built into the operation through selection of equipment that can be shared between two or more stations and accommodate many types of cuisines. Flexibility is also enhanced with refrigerated units at each station to hold ingredients, food wells that can switch from hot to cold as needed and the option to close stations during slower traffic periods. Also, equipment moves easily in production areas. Another mark of flexibility is seen in the continual rotation of menu items in order to maintain a small inventory and avoid overproduction.

The Coffee Stop retail operation at Concordia
Coffee drinks and baked goods bring in about $3,300/week to the Coffee Stop retail operation.
Energy savings are gained through new equipment with enhanced efficiencies. For example, variable-speed fans save the university's dining services department 25 percent in electrical costs. The double-insulated flight-type dishmachine contains a heat recovery system that captures some of the heat it generates and uses it to keep the wash water at the proper temperature. “We are able to glean a 30-percent savings on our chemical usage because the water is recirculated,” Lee says.

Labor savings was not a primary goal per se. In fact, nearly 40 percent more labor was hired when the foodservice operations first opened. “We were grossly understaffed when we opened because so many more customers came to the foodservice facility,” Lee says. “So, we grew the revenue side of the operation and by year's end, we were still running with labor costs 40 percent higher than before.

“A great deal of our success is attributed to the fact dining services was involved from the beginning and could give input,” Lee says. “Members of our team were involved in everything, from the selection of the architect to equipment layout. We worked with every work team, including culinary, bakery, service and dishroom, when planning the layout, design and specifying the equipment. We went through details such as whether doors should open from the left or right and all the things that drive you bonkers later. Our staff felt empowered and this has resulted in a very positive mind-set about serving customers.”

The Maize at Concordia featurtes Terrazzo floors
The construction crew poured the Terrazzo floors before equipment was installed in The Maize.
Concordia College hired Porter Consulting, now Porter Khouw, to develop a master plan and design program for the new student center. The firm was later hired to design the dining venues. “We planned for this for seven years,” Lee says. “The initial plans are larger than the end result because we had to scale back because of budget reasons.”

Another factor influencing enthusiasm for the foodservice facility is the natural light streaming through two stories of glass windows facing west and south. Even the kitchen has windows. “Our old facility was in a basement with eight-foot-high ceilings and no natural light,” Lee says.

In addition to a natural light source, the Anderson Commons Dining Room also contains a large fireplace. “The winters are long and cold here, so this gives light and warmth,” Lee says.

“The inspiration for the interior design's main components of clean, simple millwork came from research we did. Jane Grant Shambaugh, Janet Paul Rice, the Porters and I researched foodservice equipment at the Hotel Olympia show in London. Our heritage here is Norwegian and we saw beautiful millwork that was simple, clean and rounded. The design lines we used echo that of our Norwegian heritage. The millwork wasn't easy to build. The millworkers had to bend all the laminate to get a curved look.”

A wide selection of choices in the commons also generates excitement. In the old facility, the menu featured eight entrée choices. In contrast, Anderson, a lively marketplace-style all-you-care-to-eat servery, offers more than 50 entrée combinations. It features 11 food and beverage venues. Students selected not only the stations' names — winners won dining dollars — but also the main component offerings.

Small steam kettles at Concordia
Small steam kettles allow staff to produce specialty sauces for the serving stations.
Explore presents display-cooked, ethnic cuisine with an emphasis on global food trends, such as authentic Mexican, Greek and Mediterranean. This station also focuses on various cooking methods and lifestyles, including everything from local food to state fair cuisine. Staff use a charbroiler, flat-top grill, rice cooker, wok, range and coolers to produce this station's menu items. “Customers can get an entire meal with protein, sides, vegetables and desserts at this station,” Lee says. “The equipment is flexible enough to produce many types of cuisines, so we can change the offerings as often as needed.”

Fillings is a made-fresh-to-order deli with everything you can fit between two slices of bread. A display case features European-style baguette sandwiches. A panini grill heats sandwiches.

Comfort features roasted meats, potatoes and gravy, rice and vegetables, and hearty vegetarian and vegan offerings. Staff prepare menu selections on equipment such as a range and combi ovens and achieve a restaurant feel by serving food in decorative pans that they place in templates in the steam wells.

The servery's centerpiece station is Slice, where a stone hearth pizza oven bakes daily three varieties of made-from-scratch pizza, calzones and cheesy bread. While customers decide what to order, they can watch culinary teams create menu items.

Al Dente offers mix-and-match pastas and sauces, as well as baked entrée items such as lasagna and manicotti. A pasta cooker provides staff the flexibility they need to cook a wide variety of menu items that are rotated frequently.

At Bliss, pastries, pies, cakes, muffins, quick breads and coffee cakes sit in display cases to tempt customers' palettes. Soft-serve and hard ice cream with toppings complete the dessert mix.

Sizzle includes charbroiled burgers, veggie burgers and fries, along with melt sandwiches, hot dogs, brats and appetizers including onion rings, poppers and specialty fries. The station contains a six-foot-long charbroiler, fryers and flat-top grills. “Inventory management of rotating items was a challenge because we wanted items to change out quickly but we didn't know how fast the inventory would turn,” Lee says. “So, we developed an inventory management system that allows menu flexibility for this area. We only purchase enough of these items to last two or three meals. When we run out of an appetizer-type item such as corn dogs, we move on to the next item planned. This ordering system ensures that offerings at this station are always changing.”

Customers can build their own salads along the sides of the kidney-bean-shaped Fresh, which also offers warm breads and dinner rolls. At one end, customers can select from four homemade soups daily at Simmer. At the opposite end, staff make gourmet salads in small batches continuously. Salad selections change every three meals.

Energy offers breakfasts all day with a variety of cereal, toasting breads, yogurt bar and create-your-own waffle station.

Finally, Quench provides a beverage lineup of juice, fountain soft drinks, power drinks, organic fair-trade coffee, hot chocolate, cappuccino, dairy and soy milk on tap.

Anderson Commons at Concordia
Anderson Commons includes 11 food stations positioned to manage traffic and avoid long queues during peak periods. Photos courtesy of Concordia College Dining
“We gave a lot of thought to the placement of the stations, because we'll get 750 people in a 20-minute period,” Lee says. “We separated the grill station from the comfort station with the pizza and pasta station to manage the queuing space.”

Behind the scenes, an array of equipment in the kitchen provides the mise en place and many finished products for the servery. “We wanted to encourage staff and customer interaction so the more extroverted staff members work in the front of the house,” Lee says.

In the back of the house, staff use four combi ovens, a blast chiller, ranges, prep tables, two small steam-jacketed kettles and a tilting steam braising skillet.

The dishroom sits strategically between the servery and the dining room. “This provides separation between the serving and dining areas. The wall space around the dishroom gives us a perfect space for all the beverage machines,” Lee says. The dishroom is double-insulated and has its own ventilation system, while the old dishroom is still in use for dishes used in production.

The décor is a crucial component in the ongoing marketing strategy. “We have realized how great an impact décor can have on the guests' experience,” Lee says. “We try to keep all of our dining operations looking new and fresh. This requires frequently changing the décor. We try to change it for each season.” For example, in The Maize, platters in the display cases in hot months are summery colors, such as light green and blue. A few weeks later, greens and earth tones convey a touch of fall.

A back of the house production line at Concordia
A back-of-house production line supports the Sizzle station servery. All of the production also supports catering operations.
Customers who frequent The Maize can choose among two types of pizzas daily, homestyle entrées, made-to-order deli sandwiches and grilled selections. Air-screen coolers contain to-go items. Staff use equipment such as deep-fat fryers, a conveyor pizza oven, a flat-top grill, a smoothie machine and a semi-automatic espresso machine.

Coffee Stop features branded fresh-brewed coffee. Two small bakery cases display bakery items and fruit parfaits.

Now that the dining operations are up and running at Concordia College, Debra Lee, Janet Paul Rice and other members of the staff are finally beginning to feel a sense of normalcy in their daily routines. Ironically, normalcy includes incorporating constant changes into Anderson Commons and the retail operations.

 

Dining Services' Players

Auxiliary Services Director Emeritus: Jane Grant Shambaugh (retired)

Dining Services Director: Debra Lee

Dining Services Associate Director: Janet Paul Rice

Residential Dining Manager: Cindy Hogenson

Executive Chef: Jim Nehmzow

Cash Operations Manager: Jason Giffey

National Architect: WTW, Pittsburgh

Local Architect: Helenske Design Group, Fargo, N.D.

Interior Design: WTW, Pittsburgh

General Contractor: Gehrtz Construction Services,Fargo,N.D.

Foodservice Consultant: Porter Khouw Consulting, Crofton, Md.; H. David Porter, CEO; Albin Khouw, senior vice president

Foodservice Dealer for Renovation/New Build: TheGill Group Inc., Hamilton, Mont.

Facts of Note

Institution: Concordia College Moorhead, Minn.

Population: 2,823 students; 266 full- and part-time faculty

Foodservice Sites: Anderson Commons for residential dining; cash operations including The Maize, a short-order café; Korn Krib, a convenience store; andCoffee Stop, a coffee bar

Opened: October 2008

Web Site: www.cord.edu

Anderson Commons

What: All-you-care-to-eat residential dining operation

Size: 28,000-sq.-ft., with an 11-station, 8,350-sq.-ft. servery and8,411-sq.-ft. dining room, and 3,050-sq.-ft. kitchen

Staff: 58 FTEs and 30 student FTEs (350 students)

Customers: 2,900 for three meal periods; 96% of students (2,710) on some type of meal plan

Hours: Longest, 7:30 a.m. - 7:30 p.m.

Project Cost: $32 million, for 95,000-sq.-ft. Knutson Campus Center

Equipment Cost: $1.6 million

The Maize

Size: 4,800-sq.-ft.

Hours: 7:30 a.m. – midnight, longest

Sales: $15,000/week

Contents: Old kitchen, a commissary, 10,000-sq.-ft., supports retail ops

Staff: Included in number above

Equipment Cost: $600,000 (includes catering stagingequipment, also)

Korn Krib

Size: 1,800-sq.-ft.

Hours : 7:30 a.m. – midnight, longest

Sales: $2,900/day

Coffee Stop

Size: 600-sq.-ft.

Hours: 7 a.m. – 9 p.m.(closed Saturday and Sunday)

Sales: $650/day

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