Study Shows Strong Growth among Sandwich Chains
By FE&S Staff -- Foodservice Equipment & Supplies, 1/7/2009 8:24:00 AM
Despite the negative economic climate, a number of top, limited-service sandwich chains exhibited impressive growth, according to a study conducted by Technomic, a Chicago-based research firm. Subway generated close to a half billion dollars in revenues and opened 440 new units during the past year, while Quiznos registered the second-highest sales growth at $261 million with 178 stores.
The limited-service sandwich industry totaled $21.1 billion in sales in 2007, of which the top 100 chains accounted for $18.8 billion, or 89 percent of the total, according to the Technomic report. Unit growth for the segment increased 1.8 percent.
The limited-service sandwich segment’s “resilience comes from its ability to provide customers with a range of offerings from low cost to high end,” said Darren Tristano, executive vice president of Technomic. “The Top 100 Sandwich chains have displayed an array of tactics for weathering the economic storm, from revising their pricing strategies to making menu offerings more memorable and substantial to renovating their stores.”
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